shop by category
Grief gifting
thoughtfully curated sympathy gifts for grief, loss, and life’s most difficult seasons.
Infertility gifting
gifts for those navigating IVF, IUI, infertility, pregnancy loss, and unexpected changes.
Diagnosis gifting
Meaningful gifts to support people through cancer, treatment grief, and diagnoses.
Slideshow
shop all grief gifts:
Slideshow
Founder Story
Why this brand exists
What to send now
Our favorite gifts to send immediately
Founders Favorite
What we love to give
Group Grief Gifting
Multiple gifts wrapped in one box
bc-we-love grief guides:
The Complete Guide to What to Send Someone Who Is Grieving
Grief can make even simple things feel impossible. Texts go unanswered. Flowers arrive all at once. The refrigerator fills with food that may never get eaten. Meanwhile, the grieving person...
The Complete Guide to What to Send Someone Who Is Grieving
The Complete Guide to What to Send Someone Who Is Grieving
|Hailey Fennell
Grief Lasts Longer Than the Funeral: The 9 Day Sympathy Window
Why meaningful support should continue long after services end, and how thoughtful gestures can matter deeply over time.
Grief Lasts Longer Than the Funeral: The 9 Day Sympathy Window
Grief Lasts Longer Than the Funeral: The 9 Day Sympathy Window
|Hailey Fennell
The Art of Showing Up
A guide to emotionally intelligent gifting, practical support, and caring for grieving people without creating additional emotional labor.
The Art of Showing Up
The Art of Showing Up
|Hailey Fennell
What People Actually Need in the First 48 Hours After a Loss
A guide to immediate support after loss, including meals, logistics, emotional care, and reducing overwhelm during the earliest days of grief.
What People Actually Need in the First 48 Hours After a Loss
What People Actually Need in the First 48 Hours After a Loss
|Hailey Fennell
When Is the Right Time to Send a Grief Gift?
Why the timing of support matters more than most people realize, including thoughtful ways to show up weeks and months after a loss.
When Is the Right Time to Send a Grief Gift?
When Is the Right Time to Send a Grief Gift?
|Hailey Fennell
In Lieu of Flowers: What to Send Instead of Flowers After a Loss
Thoughtful alternatives to sympathy flowers that offer lasting support, comfort, and practical care.
In Lieu of Flowers: What to Send Instead of Flowers After a Loss
In Lieu of Flowers: What to Send Instead of Flowers After a Loss
|Hailey Fennell
subscribe to our emails
Be the first to know about new collections and special offers.